Azam TV Set design
Azam TV commissioned Giordano Design to design and build a state of the art TV set design & studio build in Dar es Salaam, Tanzania East Africa.
Each studio set would be viewed on air at different times. Making the programmes and news appeal to a wide audience for television and film.

AZAM TV CHAT SHOW PRODUCTION DESIGN & SET BUILD
A flagship prime-time chat show environment engineered for sleek, high-impact broadcast.
Designed and delivered by Giordano Design for Azam TV, this studio environment creates a commanding late-night aesthetic. The set balances high-gloss architectural finishes, sweeping LED accents, and a panoramic digital backdrop to establish a sophisticated stage for celebrity interviews, panel discussions, and prime-time entertainment.
Studio Design, Architectural & Build Highlights
- A dramatic stage set design for Azam TV, with a central platform. For presenters and guests. LED video walls, sweeping camera angles add to the dramatic effect of this set.

- Curved Tiered Stage Platform: Designed with multi-level circular staging, high-gloss black flooring, and integrated edge lighting, establishing a clear visual focal point for multi-camera coverage.
- Custom Curved Seating & Feature Table: Bespoke-built, bold red fabric seating anchored by a sculpted manufactured built central coffee table, optimized for comfortable multi-guest chat show formats while retaining camera-ready contrast.
- Panoramic Cityscape Backdrop: Frame-spanning high-definition video wall display displaying a dynamic night cityscape, giving the studio depth and scale.
- Precision Architectural LED Lighting: High-contrast RGBW blue and red linear light channels integrated into the set perimeter, framing the stage geometry and eliminating glare on lens.
AZAM TV NEWS SET DESIGN AND BUILD
TV News Channel
The News set to be the centre of production activity for all news and information broadcast. It is designed for the efficient flow of information from journalist/source to producer to production team to the viewing public. So we designed and built a news desk for the TV presenters with large video walls.

FOOTBALL STUDIO DESIGN

TV Studio build
Working in a disused car park. We had to completely rip out the interior. Building a new infrastructure was key to the success of this studio space.
Our project included. Acoustic soundproofing. Together with rigging and a platform over the whole area. So we could install our wonderful LED lighting in the floor. 3 new studio desks, platforms and video walls.

TV Studio Programmes
Sports TV
To use the latest technology so the studio presenter could use interactive touch screen monitors and large format video walls, to link to football presenters at stadiums across the whole of East Africa.
Morning Show
An informal chat show with a TV presenter and invited celebrity guests to discuss their latest films and other local topics.
Music Channel
A discussion show interviewing local and famous musicians around the world, whilst showcasing their current music from the studio’s video walls.
TV Set Design
Following the design brief. We opt to use the Azam brand logo within the style of the sets, using stunning organic shapes. This added an individual approach that would be unique for Azam TV. We designed RGBW LED lighting into the curved walls, floor and ceiling which are DMX controlled from the studio gallery. The colours of the studio change moods into day or night time, using clever use of overhead studio lighting.
All the walls are curved with recessed video screens and curved metalwork. There is a central circular suspended ceiling feature & curved fascia sections. Brick wall graphics were used for the morning show, and an Azam TV logo lightbox recessed into the floor. All presenter desks are bespoke manufactured with moveable castors. Making it easy to move around the studio.
Testimonial
Greetings Barbara,
Yahya Mohamed Kimaro, UPL Director of Operations, Azam TV
Many congrats to the Team; everyone praise the studio. Well done.
We would like to thank all of the team at Giordano Design for designing and building a new and exciting TV studio and the great high quality set construction you produced for Azam TV, in our new TV studio based in Tanzania. Thank you for all the hard work, we are extremely happy with the design/build and project management.
Yusuf Bakhresa, Managing Director of Azam Media











